If you are wondering whether a course in Sales and Marketing would be beneficial – here are 5 reasons why you should seriously consider it!
Every industry and every company needs sales and marketing. This means there are plenty of opportunities to work for an organisation that you are passionate about – whether it’s retail, food and beverage, local government, tech, non profit or agency.
Marketing skills are transferable. This is great if later down the track you decide marketing isn’t for you or you want a new challenge. Your marketing qualification will not go to waste. Marketing is the study of behaviour and human nature. There are many fields that value these insights and skills.
Behaviour analysis and interpretation is fascinating – understanding people and why we do things is the key to sales. Why do you choose one product over another when perusing the supermarket aisle? What makes someone spend an extra R100 when the exact same product is sold for less by a competitor? How important is nostalgia, recommendations, smells, atmosphere and branding to decision making? Those who study sales and marketing will gain an understanding of the buyer decision making process and what influences buyer behaviour.
There is career progression and the possibility of good earning potential. First of all, there is a ladder in the corporate world of sales and marketing. Sure, you might start at the bottom, but you could eventually work your way up to general management – with a team of reports. There is no ceiling. If you work in a competitive sales team, often the harder you work and the better you are at your job, the higher your earning potential. You don’t have to be the most experienced – you just have to have a talent for sales.
In our growing digital world, marketing is still essential. With more and more consumers going online to buy, those that understand this field are more likely to succeed. Small and large businesses utilise digital marketing to reach customers in a way that traditional marketing just can’t. Gaining insight and knowledge of digital marketing is absolutely key to a long and prosperous career in sales and marketing.
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise. Learn more about Sales and Marketing courses here.